→ Strategy planning
→ Project planning & control
→ Task management
→ Workload management
→ Agile management

Project Management

Planning, analysis & controlling of:
→ SEA/SEO
→ Social media marketing
→ Affiliate Marketing
→ Email marketing
→ Content marketing

Performance Marketing

→ Corporate identity incl. logo development
→ Brand Guidelines
→ Editorial Design
→ Packaging Design

Brand Identity & Experience

→ User Interface Design (UI)
→ User Experience Design (UX)
→ UX Research
→ Wireframing
→ App & web design
→ App & web prototyping
→ No-code Building
→ HTML5 und CSS3
→ E-Commerce Solutions
→ WordPress Customization

Web Design & Development

Figma
Sketch
Adobe XD

Product Design (UX/UI)

ProtoPie

Prototyping

Miro
Moqups

Wireframing

Tilda
Webflow
Bravo Studio
Bubble
Adalo

No-code Building

HTML
CSS
Atom
WordPress

Software Engineering

Airtable
Google Sheets
Integromat (Make)
Typeform
Mailchimp

Databases & Automation

Premiere Pro
After Effects

Video Editing

Photoshop
Lightroom
InDesign
Illustrator

Graphic Design

Notion
Google Workspace
Slack
Calendly
Spark

Project management

— UX/UI Design
— UX Research
— Prototyping
— Wireframing
— Performance Marketing
— Project Management

As a co-founder of MyCleaner, I played a key role in creating the online booking platform for on-site vehicle cleaning and detailing services.

As the Chief Designer, I oversaw the design of the online platform, employee app, and customer app, conducting UX research and user flow analysis. Additionally, I contributed to the development and nationwide marketing efforts.

In 2019, our platform generated revenue of 2.5 million euros, achieving break-even in our operational business.

Revenue of 2.5 million euros

Employee App

Customer App

Online Platform

Founder and Chief Designer of a German Startup with Million-Euro Revenue

Project MyCleaner

— UX/UI Design
— UX Research
— Prototyping
— Wireframing
— Development (No-code)
— Digital Strategy
— Performance Marketing
— Project Management

Thanks to low- and no-code solutions, I develop various mobile apps and chatbots – from ideation to market launch.

One of my most successful projects is the chatbot Clea N., which became a profitable product within a few months of its release. A year later, the chatbot had already acquired over 16,000 premium users in 52 countries worldwide.

I independently carried out the design and development of this project.

Product Owner and Creative Director of the Clea N. Project with Thousands of Premium Users

Project Clea N.

ROAS 280%

16.000+ Premium User

Performance Marketing

Chatbot

Native App

married

2 children

Born on July 28, 1979 in Magdeburg

Citizenship: German

Education:

Academy for Communication Design
Kunstschule Wandsbek (Hamburg)
Bachelor in Communication Design

Professional training center Psychodemia Inc.
International certificate ACSTH ICF
ICF Certified Coach

Ural State University
Social psychology

Language skills:
German, English, Russian

I have a great-passion for my work, which offers a blend of unrestricted freedom and self-discipline. It tells a story of inspiration, exploration, and accomplishment — a continuous and creative process that enables my personal and professional growth, leading to self-discovery.

I find it immensely gratifying to witness the transformation of an idea from my mind into reality, particularly in today's digital age, where the process is swift and enthralling.

I firmly believe that design has the power to change the world. What we see is just as crucial as what we eat and breathe.

Oana Ross
Managing director | Ross Hotels Stuttgart

Natalia always strives to maximize the value we receive from the available time and budget, and the results are always on point. She quickly understands the challenges we face, and the solutions she designs consider the bigger picture and possible next steps. Our collaboration over the past almost ten years has been straightforward, trustworthy, enjoyable, and productive. I highly recommend working with Natalia!

Christian von Hanffstengel
Product Manager | Volkswagen We

We collaborated with Natalia as part of the partnership between Volkswagen We and MyCleaner. She was responsible for integrating the platforms on MyCleaner's side. Natalia demonstrated strong conceptual and strategic skills but was also able to switch to practical design. Additionally, she has extensive experience as a product designer and user experience specialist. This gave us flexibility at the time and allowed us to make quick progress. The collaboration was highly productive and enjoyable.

Do you have an interesting project and want it to be in the best hands?

I look forward to collaborating with you! Please feel free to send me an email or give me a call.