Product Designer & Entrepreneur
with over 15 years of experience in developing successful digital products.
Hi, I'm Natalia,
These teams trust me:
I support teams, startups, and companies of all sizes with |
Many years of experience
As an entrepreneur with a strong UX/UI foundation, I've dedicated years to shaping and advancing digital products. I believe that product design is a holistic discipline that connects vision, strategy, research, concept development, UI design, prototyping, and user testing.
Use of modern methods
"Design sprints", "Agile", and "Lean Start-up" are not foreign terms to me. I regularly utilize these methods when working on my projects. Additionally, I consistently explore new frameworks and approaches to project management, aiming to optimize processes, achieve measurable outcomes, and boost productivity.
Self-discipline as a daily routine
As an entrepreneur overseeing my own projects and as a mother of two, I place paramount importance on self-discipline and control. My daily routine requires meticulous organization, an unwavering commitment to tasks at hand, and the versatility to address a diverse array of challenges.
Project examples
As an entrepreneur, my aim is to bring profitable digital projects to fruition. In all of my endeavors, I take on the roles of product designer and project manager, utilizing my diverse professional expertise.
Here are some projects that I have successfully implemented:
Project MyCleaner
Founder and Chief Product Designer of a German Startup with Million-Euro Revenue
Online Platform
Customer App
Employee App
Turnover of 10 million euros
As a co-founder of MyCleaner, fulfilling the role of Chief Product Designer, I led the product design (both the online platform and the app), oversaw development processes, and managed the achievement of set business objectives. I was also responsible for conducting UX research and user flow analysis. Additionally, I contributed to the development and nationwide marketing efforts.

In 2019, our platform achieved an annual revenue of 2.5 million euros, reaching a total turnover of 10 million euros by that year.
— Product Management
— Project Management
— UX/UI Design
— UX Research
— Prototyping
— Wireframing
— Performance Marketing
300.000+ Customers
Project Clea N.
Product Owner and Product Manager of the Clea N. Project with Thousands of Premium Users
Native App
Performance Marketing
16.000+ Premium User
ROAS 280%
Thanks to low- and no-code solutions, I develop mobile apps and chatbots – from ideation to market launch.

One of my most successful projects is the chatbot Clea N., which became a profitable product within a few months of its release. A year later, the chatbot had already acquired over 16,000 premium users in 52 countries worldwide.

I independently carried out the design and development of this project.
— Project & Product Management
— UX/UI Design
— UX Research
— Prototyping
— Wireframing
— Development (No-code)
— Digital Strategy
— Performance Marketing
As a seasoned Product Designer, my expertise encompasses UX/UI design, prototyping, no-code development, CSS, HTML, e-commerce, and performance marketing. These competencies, combined with my roles as a Product Manager and Entrepreneur, have been instrumental in the successful completion of numerous web and app projects.
Tools & Frameworks:
→ Strategy planning
→ Project planning & control
→ Task management
→ Workload management
→ Agile management
Project Management
Planning, analysis & controlling of:
→ Social media marketing
→ Affiliate Marketing
→ Email marketing
→ Content marketing
Performance Marketing
→ Corporate identity incl. logo development
→ Brand Guidelines
→ Editorial Design
→ Packaging Design
Brand Identity & Experience
→ User Interface Design (UI)
→ User Experience Design (UX)
→ UX Research
→ Wireframing
→ App & web design
→ App & web prototyping
→ No-code Building
→ HTML5 und CSS3
→ E-Commerce Solutions
→ WordPress Customization
Web Design & Development
Adobe XD
Product Design (UX/UI)
Bravo Studio
No-code Building
Software Engineering
Google Sheets
Integromat (Make)
Databases & Automation
Premiere Pro
After Effects
Video Editing
Graphic Design
Google Workspace
Project management
Work experience
40+ Projects

Academy for Communication Design
Kunstschule Wandsbek (Hamburg)
Bachelor in Communication Design

Professional training center Psychodemia Inc.
International certificate ACSTH ICF
ICF Certified Coach

Ural State University
Social psychology

Language skills:
German, English, Russian
Citizenship: German
2 children
Born on July 28, 1979 in Magdeburg
I have a great-passion for my work, which offers a blend of unrestricted freedom and self-discipline. It tells a story of inspiration, exploration, and accomplishment — a continuous and creative process that enables my personal and professional growth, leading to self-discovery.

I find it immensely gratifying to witness the transformation of an idea from my mind into reality, particularly in today's digital age, where the process is swift and enthralling.
I firmly believe that design has the power to change the world. What we see is just as crucial as what we eat and breathe.
Oana Ross
Managing director | Ross Hotels Stuttgart
Natalia always strives to maximize the value we receive from the available time and budget, and the results are always on point. She quickly understands the challenges we face, and the solutions she designs consider the bigger picture and possible next steps. Our collaboration over the past almost ten years has been straightforward, trustworthy, enjoyable, and productive. I highly recommend working with Natalia!
Christian von Hanffstengel
Product Manager | Volkswagen We
We collaborated with Natalia as part of the partnership between Volkswagen We and MyCleaner. She was responsible for integrating the platforms on MyCleaner's side. Natalia demonstrated strong conceptual and strategic skills but was also able to switch to practical design. Additionally, she has extensive experience as a product designer and user experience specialist. This gave us flexibility at the time and allowed us to make quick progress. The collaboration was highly productive and enjoyable.
Do you have an interesting project that you'd like to discuss with me?

I look forward to collaborating with you! Please feel free to send me an email or give me a call.
© 2023 Natalia Kister - All rights reserved
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