Hi, I'm Natalia,
with over 15 years of experience in developing successful digital products.
Digital Designer & Creative Director
These teams trust me:
As a freelancer, I support teams, startups, and companies of all sizes with |
"Design sprints", "Agile", and "Lean Start-up" are not foreign terms to me. I regularly utilize these methods in my daily work routine. The same applies to other aspects of my professional life, such as developing concepts, delivering measurable results, performance and online marketing, and creating UX designs using Figma, Sketch, or Adobe XD.
Use of modern methods
I consider myself a full-service designer with extensive experience in designing and developing digital products and services. I believe that design is a holistic discipline that connects vision, strategy, research, concept development, UI design, prototyping, and user testing.
Many years of experience
As a self-employed UX/UI designer, entrepreneur, and mother of two children, self-discipline and self-control are essential for me. My daily routine involves effectively organizing my priorities and deadlines, maintaining and completing to-do lists, and the ability to make decisions and solve problems.
Self-discipline as a daily routine
Expertise
My main strengths are in UX/UI design, prototyping, and no-code development. However, over the last 15 years, I have also gained experience in CSS and HTML, e-commerce solutions, and performance marketing. All these skills have proven invaluable in the successful execution of numerous web and app projects.
Skills:
Tools & Frameworks:
→ Strategy planning
→ Project planning & control
→ Task management
→ Workload management
→ Agile management
→ Project planning & control
→ Task management
→ Workload management
→ Agile management
Project Management
Planning, analysis & controlling of:
→ SEA/SEO
→ Social media marketing
→ Affiliate Marketing
→ Email marketing
→ Content marketing
→ SEA/SEO
→ Social media marketing
→ Affiliate Marketing
→ Email marketing
→ Content marketing
Performance Marketing
→ Corporate identity incl. logo development
→ Brand Guidelines
→ Editorial Design
→ Packaging Design
→ Brand Guidelines
→ Editorial Design
→ Packaging Design
Brand Identity & Experience
→ User Interface Design (UI)
→ User Experience Design (UX)
→ UX Research
→ Wireframing
→ App & web design
→ App & web prototyping
→ No-code Building
→ HTML5 und CSS3
→ E-Commerce Solutions
→ WordPress Customization
→ User Experience Design (UX)
→ UX Research
→ Wireframing
→ App & web design
→ App & web prototyping
→ No-code Building
→ HTML5 und CSS3
→ E-Commerce Solutions
→ WordPress Customization
Web Design & Development
Figma
Sketch
Adobe XD
Sketch
Adobe XD
Product Design (UX/UI)
ProtoPie
Prototyping
Miro
Moqups
Moqups
Wireframing
Tilda
Webflow
Bravo Studio
Bubble
Adalo
Webflow
Bravo Studio
Bubble
Adalo
No-code Building
HTML
CSS
Atom
WordPress
CSS
Atom
WordPress
Software Engineering
Airtable
Google Sheets
Integromat (Make)
Typeform
Mailchimp
Google Sheets
Integromat (Make)
Typeform
Mailchimp
Databases & Automation
Premiere Pro
After Effects
After Effects
Video Editing
Photoshop
Lightroom
InDesign
Illustrator
Lightroom
InDesign
Illustrator
Graphic Design
Notion
Google Workspace
Slack
Calendly
Spark
Google Workspace
Slack
Calendly
Spark
Project management
Project examples
As an entrepreneur, my aim is to bring profitable digital projects to fruition. In all of my endeavors, I take on the roles of product designer and project manager, utilizing my diverse professional expertise. I am responsible for overseeing areas such as brand identity and experience, UX/UI design and development, as well as performance marketing.
Here are some projects that I have successfully implemented:
— UX/UI Design
— UX Research
— Prototyping
— Wireframing
— Performance Marketing
— Project Management
— UX Research
— Prototyping
— Wireframing
— Performance Marketing
— Project Management
As a co-founder of MyCleaner, I played a key role in creating the online booking platform for on-site vehicle cleaning and detailing services.
As the Chief Designer, I oversaw the design of the online platform, employee app, and customer app, conducting UX research and user flow analysis. Additionally, I contributed to the development and nationwide marketing efforts.
In 2019, our platform generated revenue of 2.5 million euros, achieving break-even in our operational business.
As the Chief Designer, I oversaw the design of the online platform, employee app, and customer app, conducting UX research and user flow analysis. Additionally, I contributed to the development and nationwide marketing efforts.
In 2019, our platform generated revenue of 2.5 million euros, achieving break-even in our operational business.
Revenue of 2.5 million euros
Employee App
Customer App
Online Platform
Founder and Chief Designer of a German Startup with Million-Euro Revenue
Project MyCleaner
— UX/UI Design
— UX Research
— Prototyping
— Wireframing
— Development (No-code)
— Digital Strategy
— Performance Marketing
— Project Management
— UX Research
— Prototyping
— Wireframing
— Development (No-code)
— Digital Strategy
— Performance Marketing
— Project Management
Thanks to low- and no-code solutions, I develop various mobile apps and chatbots – from ideation to market launch.
One of my most successful projects is the chatbot Clea N., which became a profitable product within a few months of its release. A year later, the chatbot had already acquired over 16,000 premium users in 52 countries worldwide.
I independently carried out the design and development of this project.
One of my most successful projects is the chatbot Clea N., which became a profitable product within a few months of its release. A year later, the chatbot had already acquired over 16,000 premium users in 52 countries worldwide.
I independently carried out the design and development of this project.
Product Owner and Creative Director of the Clea N. Project with Thousands of Premium Users
Project Clea N.
ROAS 280%
16.000+ Premium User
Performance Marketing
Chatbot
Native App
Work experience
40+ Projects
Gredis Ventures GmbH
2008 - present
2008 - present
Gredis Ventures GmbH
2008 - present
2008 - present
Position:
Founder & Managing Director
Founder & Managing Director
Areas of responsibility:
UX/UI Design & Development, Brand Identity & Experience, Performance Marketing, Project Management.
Roll:
Product Designer, UX/UI Designer, Product Manager, Project Manager.
UX/UI Design & Development, Brand Identity & Experience, Performance Marketing, Project Management.
Roll:
Product Designer, UX/UI Designer, Product Manager, Project Manager.
Clea N. – Chatbot & Mobile App
2021 - 2023
2021 - 2023
Clea N. – Chatbot & Mobile App
2021 - 2023
2021 - 2023
Conception, design, no-code development and marketing of a rule-based chatbot with an automated dialogue system and a hybrid native mobile app for iOS and Android.
— Idea / Conception
— UX/UI Design
— UX/UI Research
— Digital Strategy
— Prototyping
— Wireframing
— Development (No-Code)
— Project Management
— UX/UI Design
— UX/UI Research
— Digital Strategy
— Prototyping
— Wireframing
— Development (No-Code)
— Project Management
Volkswagen We – Digital integration with MyCleaner platform
2019-2020
2019-2020
Volkswagen We – Digital integration with MyCleaner platform
2019-2020
2019-2020
Management and implementation of the integration between the MyCleaner and Volkswagen We platforms, design and realization of the entire customer journey.
— UX/UI Design
— Wireframing
— Prototyping
— Project Management
— Wireframing
— Prototyping
— Project Management
Show 43 more projects ↓
Clea N. – Performance Marketing
2021 - 2023
2021 - 2023
Clea N. – Performance Marketing
2021 - 2023
2021 - 2023
Management and implementation of performance and online marketing campaigns.
— Performance-Marketing
— Social-Media-Marketing
— Search Engine Optimization
— Affiliate-Marketing
— Cooperations
— Web Analytics
— Content Marketing
— Social-Media-Marketing
— Search Engine Optimization
— Affiliate-Marketing
— Cooperations
— Web Analytics
— Content Marketing
Clea N. – Website
2021
2021
Clea N. – Website
2021
2021
Conception, design, prototyping & development of the website for the Clea N. project.
— UX/UI Design
— Wireframing
— Prototyping
— Development (No-Code)
— Project Management
— Wireframing
— Prototyping
— Development (No-Code)
— Project Management
Clea N. – Branding
2021
2021
Clea N. – Branding
2021
2021
Development of brand identity (colors, fonts, logo), conception of the illustrations.
— Naming
— Brand Identity & Experience
— Art Direction
— Project Management
— Brand Identity & Experience
— Art Direction
— Project Management
Zoa – Chatbot, Website, Branding
2020-2021
2020-2021
Zoa – Chatbot, Website, Branding
2020-2021
2020-2021
No-code development of a rule-based chatbot as well as design, prototyping & development of the website for the project.
— UX/UI Design
— Naming
— Brand Identity & Experience
— Idea / Conception
— Prototyping
— Performance Marketing
— Project Management
— Naming
— Brand Identity & Experience
— Idea / Conception
— Prototyping
— Performance Marketing
— Project Management
MyCleaner GmbH
Oct 2011 - May 2020
Oct 2011 - May 2020
MyCleaner GmbH
Oct 2011 - May 2020
Oct 2011 - May 2020
Position:
Founder & Chief Creative Officer (CCO)
Founder & Chief Creative Officer (CCO)
Areas of responsibility:
UX Research, UX/UI Design & Development, Brand Identity & Experience, Performance Marketing, Project Management.
Roll:
Product designers, product managers, project managers.
UX Research, UX/UI Design & Development, Brand Identity & Experience, Performance Marketing, Project Management.
Roll:
Product designers, product managers, project managers.
Volkswagen We – Digital integration with MyCleaner platform
2019-2020
2019-2020
Volkswagen We – Digital integration with MyCleaner platform
2019-2020
2019-2020
Management and implementation of the integration between the MyCleaner and Volkswagen We platforms.
— UX/UI Design
— Wireframing
— Prototyping
— Project Management
— Wireframing
— Prototyping
— Project Management
Volkswagen We – Branded Spaces in cooperation with MyCleaner
2019
2019
Volkswagen We – Branded Spaces in cooperation with MyCleaner
2019
2019
Design of the advertising space for the Volkswagen We/MyCleaner cooperation project.
— Layout
— Image Editing
— Graphic Design
— Final Artwork
— Prepress Preparation
— Project Management
— Image Editing
— Graphic Design
— Final Artwork
— Prepress Preparation
— Project Management
Volkswagen We – Promotional videos in cooperation with MyCleaner
2019
2019
Volkswagen We – Promotional videos in cooperation with MyCleaner
2019
2019
Head of direction and post-production and creation of advertising and explanatory video storyboards for the Volkswagen We/MyCleaner cooperation project.
— Storyboards
— Art Direction
— Post Production Management
— Art Direction
— Post Production Management
Mercedes Me / Chark.me – Digital integration with MyCleaner platform
2019
2019
Mercedes Me / Chark.me – Digital integration with MyCleaner platform
2019
2019
Led and implemented the integration between the MyCleaner platform and the Chark.me app (part of Mercedes Me Digital Services).
— UX/UI Design
— Wireframing
— Prototyping
— Project Management
— Wireframing
— Prototyping
— Project Management
BMW Concierge-Service – Digital integration with MyCleaner platform
2019
2019
BMW Concierge-Service – Digital integration with MyCleaner platform
2019
2019
Management and implementation of the integration between the MyCleaner platform and the BMW concierge service.
— UX/UI Design
— Wireframing
— Prototyping
— Project Management
— Wireframing
— Prototyping
— Project Management
Porsche Digital – Digital integration with MyCleaner platform
2019
2019
Porsche Digital – Digital integration with MyCleaner platform
2019
2019
Management and implementation of the integration between MyCleaner platform and Porsche Digital (360° Service App).
— UX/UI Design
— Wireframing
— Prototyping
— Project Management
— Wireframing
— Prototyping
— Project Management
MyCleaner Customer App
2018-2019
2018-2019
MyCleaner Customer App
2018-2019
2018-2019
Design and prototyping of a mobile app for MyCleaner customers.
— UX/UI Design
— UX/UI Research
— Prototyping
— Wireframing
— UX/UI Research
— Prototyping
— Wireframing
MyCleaner Employee App
2017-2018
2017-2018
MyCleaner Employee App
2017-2018
2017-2018
Design and prototyping of a mobile app for MyCleaner employees.
— UX/UI Design
— UX/UI Research
— Prototyping
— Wireframing
— UX/UI Research
— Prototyping
— Wireframing
RegioHelden (Ströer Online-Marketing)
Juni 2017 - Juli 2017
Juni 2017 - Juli 2017
RegioHelden (Ströer Online-Marketing)
Juni 2017 - Juli 2017
Juni 2017 - Juli 2017
Usability, testing and analysis of the RegioHelden customer system, creation of a bug and feature list, follow-up consulting.
— Usability Testing
— Consulting
— Consulting
MyCleaner Blog
2016-2017
2016-2017
MyCleaner Blog
2016-2017
2016-2017
Design, implementation and further development of the MyCleaner blog for marketing, PR and storytelling purposes.
— UX/UI Design
— WordPress Customisation
— Project Management
— WordPress Customisation
— Project Management
Scout24 Group – Digital integration with MyCleaner platform
2014-2015
2014-2015
Scout24 Group – Digital integration with MyCleaner platform
2014-2015
2014-2015
Management and implementation of the integration between the MyCleaner platform and the AutoScout24 portal
— UX/UI Design
— Prototyping
— Wireframing
— Project Management
— Prototyping
— Wireframing
— Project Management
MyCleaner Online-Plattform – Frontend & Backend
2013-2019
2013-2019
MyCleaner Online-Plattform – Frontend & Backend
2013-2019
2013-2019
Design, prototyping and further development of the MyCleaner system (frontend and backend).
— UX/UI Design
— UX/UI Research
— Prototyping
— Wireframing
— UX/UI Research
— Prototyping
— Wireframing
MyCleaner Branding & Print Media
2011-2019
2011-2019
MyCleaner Branding & Print Media
2011-2019
2011-2019
Development of the MyCleaner brand: complete branding including naming and logo development as well as conception and design of all media content.
— Naming
— Brand Identity & Experience
— Logo Design
— Conception
— Layout
— Image Editing
— Graphic Design
— Final Artwork
— Art Direction
— Project Management
— Brand Identity & Experience
— Logo Design
— Conception
— Layout
— Image Editing
— Graphic Design
— Final Artwork
— Art Direction
— Project Management
MyCleaner videos
2011-2019
2011-2019
MyCleaner videos
2011-2019
2011-2019
Head of direction and post-production and creation of advertising and explanatory video storyboards for MyCleaner.
— Storyboards
— Art Direction
— Post Production Management
— Art Direction
— Post Production Management
Show another 26 projects ↓
Freelance Full-Stack Designer
2005 - present
2005 - present
Freelance Full-Stack Designer
2005 - present
2005 - present
Position:
Self-employed
Self-employed
Areas of responsibility:
UX/UI Design & Development, Brand Identity & Experience, Performance Marketing, Project Management.
Roll:
Product designers, product managers, project managers.
UX/UI Design & Development, Brand Identity & Experience, Performance Marketing, Project Management.
Roll:
Product designers, product managers, project managers.
Vinci Africangrey – Website
2018
2018
Vinci Africangrey – Website
2018
2018
Design, prototyping and development of the website for the Vinci Africangrey project.
— UX/UI Design
— Idea / Conception
— Wireframing
— Prototyping
— Development (No-Code)
— Idea / Conception
— Wireframing
— Prototyping
— Development (No-Code)
Vinci Africangrey – Social Media Design
2018
2018
Vinci Africangrey – Social Media Design
2018
2018
Social media design, implementation and performance marketing for the Vinci Africangrey project.
— Idea / Conception
— Social Media Design
— Art Direction
— Performance Marketing
— Project Management
— Social Media Design
— Art Direction
— Performance Marketing
— Project Management
Vinci Africangrey – Branding
2018
2018
Vinci Africangrey – Branding
2018
2018
Corporate identity for the Vinci Africangrey project.
— Naming
— Brand Identity & Experience
— Conception
— Art Direction
— Project Management
— Brand Identity & Experience
— Conception
— Art Direction
— Project Management
Vinci Africangrey – Brochure on the diet of parrots
2019
2019
Vinci Africangrey – Brochure on the diet of parrots
2019
2019
Conception and design of the brochure on parrot nutrition.
— Layout
— Image Editing
— Graphic Design
— Final Artwork
— Prepress Preparation
— Performance Marketing
— Project Management
— Image Editing
— Graphic Design
— Final Artwork
— Prepress Preparation
— Performance Marketing
— Project Management
Bognanco Resort – Website
2018
2018
Bognanco Resort – Website
2018
2018
Design and prototyping of the website for Bognanco Resort.
— UX/UI Design
— Wireframing
— Prototyping
— Wireframing
— Prototyping
Bognanco Birra – Packaging
2017
2017
Bognanco Birra – Packaging
2017
2017
Packaging design for Bognanco Birra including conception of the whole range.
— Conception
— Layout
— Graphic Design
— Final Artwork
— Prepress Preparation
— Art Direction
— Project Management
— Layout
— Graphic Design
— Final Artwork
— Prepress Preparation
— Art Direction
— Project Management
Bognanco Resort – Brand Identity
2017
2017
Bognanco Resort – Brand Identity
2017
2017
Corporate identity for the Bognanco Resort including logo development, design of all advertising space, final artwork and print preparation.
— Brand Identity & Experience
— Logo Design
— Conception
— Art Direction
— Project Management
— Logo Design
— Conception
— Art Direction
— Project Management
Jüngst & Partner Attorneys at Law – Brand Identity
2016
2016
Jüngst & Partner Attorneys at Law – Brand Identity
2016
2016
Corporate identity for Jüngst & Partner Rechtsanwälte including logo development.
— Brand Identity & Experience
— Logo Design
— Art Direction
— Project Management
— Logo Design
— Art Direction
— Project Management
Jüngst & Partner Attorneys at Law – Website
2016
2016
Jüngst & Partner Attorneys at Law – Website
2016
2016
Design, prototyping and development of the website for Jüngst & Partner Rechtsanwälte based on WordPress.
— UX/UI Design
— Wireframing
— Prototyping
— WordPress Customization
— Wireframing
— Prototyping
— WordPress Customization
Marella Didactica Publishers – promotional materials
2015
2015
Marella Didactica Publishers – promotional materials
2015
2015
Design of advertising space for the Marella Didactica publishing house, final artwork and print preparation.
— Conception
— Layout
— Image Editing
— Graphic Design
— Final Artwork
— Prepress Preparation
— Art Direction
— Project Management
— Layout
— Image Editing
— Graphic Design
— Final Artwork
— Prepress Preparation
— Art Direction
— Project Management
Marella Didactica – Website
2015
2015
Marella Didactica – Website
2015
2015
Design, prototyping and development of the website for Marella Didactica based on WordPress.
— UX/UI Design
— Wireframing
— Prototyping
— WordPress Customization
— Wireframing
— Prototyping
— WordPress Customization
Ross Messehotel – Brand Identity & Print Media
2019
2019
Ross Messehotel – Brand Identity & Print Media
2019
2019
Corporate identity for the Ross Messehotel including logo development, design of all advertising space, final artwork and print preparation.
— Brand Identity & Experience
— Logo Design
— Layout
— Graphic Design
— Final Artwork
— Prepress Preparation
— Art Direction
— Project Management
— Logo Design
— Layout
— Graphic Design
— Final Artwork
— Prepress Preparation
— Art Direction
— Project Management
Ross Messehotel – Website
2019
2019
Ross Messehotel – Website
2019
2019
Design, prototyping and development of the website for the Ross
Messehotel.
Messehotel.
— UX/UI Design
— Wireframing
— Prototyping
— Development (No-Code)
— Wireframing
— Prototyping
— Development (No-Code)
Hotel Das kleine RITZ – Brand Identity & Print Media
2020
2020
Hotel Das kleine RITZ – Brand Identity & Print Media
2020
2020
Corporate identity for the hotel Das Kleine Ritz including logo development, design of all advertising space, final artwork and preparation for printing.
— Brand Identity & Experience
— Logo Design
— Layout
— Graphic Design
— Final Artwork
— Prepress Preparation
— Art Direction
— Project Management
— Logo Design
— Layout
— Graphic Design
— Final Artwork
— Prepress Preparation
— Art Direction
— Project Management
Hotel Das kleine RITZ – Website
2020
2020
Hotel Das kleine RITZ – Website
2020
2020
Design, prototyping and development of the website for the hotel Das kleine RITZ.
— UX/UI Design
— Wireframing
— Prototyping
— Development (No-Code)
— Wireframing
— Prototyping
— Development (No-Code)
Hotel Adler – Brand Identity & Print Media
2018
2018
Hotel Adler – Brand Identity & Print Media
2018
2018
Corporate identity for the Hotel Adler including logo development, design of all advertising space, final artwork and print preparation.
— Brand Identity & Experience
— Logo Design
— Layout
— Graphic Design
— Final Artwork
— Prepress Preparation
— Art Direction
— Project Management
— Logo Design
— Layout
— Graphic Design
— Final Artwork
— Prepress Preparation
— Art Direction
— Project Management
Hotel Adler – Website
2018
2018
Hotel Adler – Website
2018
2018
Design, prototyping and development of the Hotel Adler website based on WordPress.
— UX/UI Design
— Wireframing
— Prototyping
— WordPress Customisation
— Wireframing
— Prototyping
— WordPress Customisation
Remstal Hotel – Brand Identity & Print Media
2017
2017
Remstal Hotel – Brand Identity & Print Media
2017
2017
Corporate identity for the Remstal Hotel including logo development, design of all advertising space, final artwork and print preparation.
— Brand Identity & Experience
— Logo Design
— Layout
— Graphic Design
— Final Artwork
— Prepress Preparation
— Art Direction
— Project Management
— Logo Design
— Layout
— Graphic Design
— Final Artwork
— Prepress Preparation
— Art Direction
— Project Management
Remstal Hotel – Website
2018
2018
Remstal Hotel – Website
2018
2018
Design, prototyping and development of the website for the Remstal Hotel on WordPress basis.
— UX/UI Design
— Wireframing
— Prototyping
— WordPress Customisation
— Wireframing
— Prototyping
— WordPress Customisation
Profile
Education:
Academy for Communication Design
Kunstschule Wandsbek (Hamburg)
Bachelor in Communication Design
Professional training center Psychodemia Inc.
International certificate ACSTH ICF
ICF Certified Coach
Ural State University
Social psychology
Language skills:
German, English, Russian
Academy for Communication Design
Kunstschule Wandsbek (Hamburg)
Bachelor in Communication Design
Professional training center Psychodemia Inc.
International certificate ACSTH ICF
ICF Certified Coach
Ural State University
Social psychology
Language skills:
German, English, Russian
Citizenship: German
2 children
married
Born on July 28, 1979 in Magdeburg
I have a great-passion for my work, which offers a blend of unrestricted freedom and self-discipline. It tells a story of inspiration, exploration, and accomplishment — a continuous and creative process that enables my personal and professional growth, leading to self-discovery.
I find it immensely gratifying to witness the transformation of an idea from my mind into reality, particularly in today's digital age, where the process is swift and enthralling.
I find it immensely gratifying to witness the transformation of an idea from my mind into reality, particularly in today's digital age, where the process is swift and enthralling.
I firmly believe that design has the power to change the world. What we see is just as crucial as what we eat and breathe.
Feedback
Oana Ross
Managing director | Ross Hotels Stuttgart
Managing director | Ross Hotels Stuttgart
Natalia always strives to maximize the value we receive from the available time and budget, and the results are always on point. She quickly understands the challenges we face, and the solutions she designs consider the bigger picture and possible next steps. Our collaboration over the past almost ten years has been straightforward, trustworthy, enjoyable, and productive. I highly recommend working with Natalia!
Christian von Hanffstengel
Product Manager | Volkswagen We
Product Manager | Volkswagen We
We collaborated with Natalia as part of the partnership between Volkswagen We and MyCleaner. She was responsible for integrating the platforms on MyCleaner's side. Natalia demonstrated strong conceptual and strategic skills but was also able to switch to practical design. Additionally, she has extensive experience as a product designer and user experience specialist. This gave us flexibility at the time and allowed us to make quick progress. The collaboration was highly productive and enjoyable.
Contact
Do you have an interesting project and want it to be in the best hands?
I look forward to collaborating with you! Please feel free to send me an email or give me a call.
I look forward to collaborating with you! Please feel free to send me an email or give me a call.