On-demand Chief Product Officer (CPO)
guiding startups from idea to market launch, ensuring strategic planning, market fit and financial success.
Hi, I'm Natalia,
These teams trust me:
On-demand CPO means I join your team as a temporary Chief Product Officer to solve key challenges, enhance your product, and grow your business.
This service provides flexible access to my skills, knowledge, and experience, whether you need |
This service provides flexible access to my skills, knowledge, and experience, whether you need |
In this role, I serve as a part-time strategic advisor, focusing on guiding startups from idea to launch, including market research and financial planning, without handling daily operations. This approach aligns with the fractional executive model, tailored for startups needing directional strategy and product development insights.
Fractional CPO → part-time
Interim CPO → full-time
Here, I engage full-time as a Chief Product Officer within your team, assuming complete control over product strategy execution, from validating ideas to overseeing market launch. This setup is ideal for startups seeking hands-on leadership through their product development journey, embodying the interim executive model with a focus on achieving tangible product and business growth.
Project examples
Here are examples of startups where my contributions went beyond my duties as Chief Product Officer (CPO); I also founded these projects, significantly influencing their strategic orientation and product development pathways.
MyCleaner
Co-Founder and Chief Product Officer at a german startup: Steering to million-euro revenue success
As a co-founder and Chief Product Officer of MyCleaner, I spearheaded the product's journey from conceptual design to market realization, overseeing both the online platform and mobile application. My leadership encompassed steering the development processes, ensuring the strategic alignment of product milestones with business goals, and executing comprehensive UX research and user flow analysis. Furthermore, I played a crucial role in orchestrating development strategies and leading our marketing campaigns across the nation.
Clea N.
Founder and Chief Product Officer of the Clea N. project: Attracting thousands of premium users
As Founder and Chief Product Officer of Clea N., I launched a virtual assistant for organizing spaces, starting with a chatbot MVP. Within a few months, we saw about 48,000 downloads, and 16,000 paid users.
Now developed into an App Store application, I've led Clea N. from idea to an early Seed stage startup, guiding its product strategy and growth.
I will continue to update information on this project as it progresses. Stay tuned.
Now developed into an App Store application, I've led Clea N. from idea to an early Seed stage startup, guiding its product strategy and growth.
I will continue to update information on this project as it progresses. Stay tuned.
Project Summary
40+ Projects
Gredis Ventures GmbH
2008 - present
2008 - present
Clea N. – Chatbot & Mobile App
2021 - 2024
2021 - 2024
Clea N. – Chatbot & Mobile App
2021 - 2024
2021 - 2024
Strategic planning, conceptual design, UX/UI, development (rule-based chatbot and hybrid native mobile app for iOS and Android), marketing, product management, performance metrics analysis.
Volkswagen We – Digital integration with MyCleaner platform
2019-2020
2019-2020
Volkswagen We – Digital integration with MyCleaner platform
2019-2020
2019-2020
Management and implementation of the integration between the MyCleaner and Volkswagen We platform, including co-development of a digital key with Volkswagen, process design, and realization of the entire customer journey.
Clea N. – Chatbot Branding & Web design
2021
2021
Clea N. – Chatbot Branding & Web design
2021
2021
Branding strategy and web design, conceptualization and creation of illustrations, advertising creatives, and landing pages, executed both independently and with the assistance of external specialists.
Zoa – Chatbot
2020-2021
2020-2021
Zoa – Chatbot
2020-2021
2020-2021
Strategic planning, conceptual design, marketing, development of a rule-based chatbot. Branding strategy and web design, conceptualization and creation of illustrations, advertising creatives, and landing pages.
MyCleaner GmbH
Oct 2011 - May 2020
Oct 2011 - May 2020
MyCleaner GmbH
Oct 2011 - May 2020
Oct 2011 - May 2020
Position:
Co-Founder & Chief Product Officer (CPO)
Co-Founder & Chief Product Officer (CPO)
Volkswagen We – Digital integration with MyCleaner platform
2019-2020
2019-2020
Volkswagen We – Digital integration with MyCleaner platform
2019-2020
2019-2020
Management and implementation of the integration between the MyCleaner and Volkswagen We platform, including co-development of a digital key with Volkswagen, process design, and realization of the entire customer journey.
Volkswagen We – Branded Spaces in cooperation with MyCleaner
2019
2019
Volkswagen We – Branded Spaces in cooperation with MyCleaner
2019
2019
Design of the advertising space for the Volkswagen We/MyCleaner cooperation project.
Volkswagen We – Promotional videos in cooperation with MyCleaner
2019
2019
Volkswagen We – Promotional videos in cooperation with MyCleaner
2019
2019
Head of direction and post-production and creation of advertising and explanatory video storyboards for the Volkswagen We/MyCleaner cooperation project.
Mercedes Me / Chark.me – Digital integration with MyCleaner platform
2019
2019
Mercedes Me / Chark.me – Digital integration with MyCleaner platform
2019
2019
Led and implemented the integration between the MyCleaner platform and the Chark.me app (part of Mercedes Me Digital Services).
BMW Concierge-Service – Digital integration with MyCleaner platform
2019
2019
BMW Concierge-Service – Digital integration with MyCleaner platform
2019
2019
Management and implementation of the integration between the MyCleaner platform and the BMW concierge service.
Porsche Digital – Digital integration with MyCleaner platform
2019
2019
Porsche Digital – Digital integration with MyCleaner platform
2019
2019
Management and implementation of the integration between MyCleaner platform and Porsche Digital (360° Service App).
MyCleaner Customer App
2018-2019
2018-2019
MyCleaner Customer App
2018-2019
2018-2019
Strategic planning, conceptual design & prototyping, marketing, development of a hybrid native mobile app for iOS and Android, product lifecycle management, market research and competitor analysis, UX/UI optimization, quality assurance, and performance metrics analysis.
MyCleaner Employee App
2017-2018
2017-2018
MyCleaner Employee App
2017-2018
2017-2018
Strategic planning, conceptual design, marketing, development of a rule-based chatbot and hybrid native mobile app for iOS and Android, product lifecycle management, market research and competitor analysis, UX/UI optimization, quality assurance, and performance metrics analysis.
RegioHelden (Ströer Online-Marketing)
Juni 2017 - Juli 2017
Juni 2017 - Juli 2017
RegioHelden (Ströer Online-Marketing)
Juni 2017 - Juli 2017
Juni 2017 - Juli 2017
Usability, testing and analysis of the RegioHelden customer system, creation of a bug and feature list, follow-up consulting.
MyCleaner Blog
2016-2017
2016-2017
MyCleaner Blog
2016-2017
2016-2017
Design, implementation and further development of the MyCleaner blog for marketing, PR and storytelling purposes.
Scout24 Group – Digital integration with MyCleaner platform
2014-2015
2014-2015
Scout24 Group – Digital integration with MyCleaner platform
2014-2015
2014-2015
Management and implementation of the integration between the MyCleaner platform and the AutoScout24 portal
MyCleaner Online-Plattform – Frontend & Backend
2013-2019
2013-2019
MyCleaner Online-Plattform – Frontend & Backend
2013-2019
2013-2019
Design, prototyping and further development of the MyCleaner system (frontend and backend).
MyCleaner Branding & Print Media
2011-2019
2011-2019
MyCleaner Branding & Print Media
2011-2019
2011-2019
Development of the MyCleaner brand: complete branding, including naming and logo development, as well as conception and design of all media content.
MyCleaner videos
2011-2019
2011-2019
MyCleaner videos
2011-2019
2011-2019
Head of direction and post-production and creation of advertising and explanatory video storyboards for MyCleaner.
Freelance Full-Stack Designer
2005 - present
2005 - present
Freelance Full-Stack Designer
2005 - present
2005 - present
Position:
Self-employed
Self-employed
UX/UI Design & Development, Brand Identity & Experience, Performance Marketing, Project Management.
Vinci Africangrey – Website
2018
2018
Vinci Africangrey – Website
2018
2018
Design, prototyping and development of the website for the Vinci Africangrey project.
— UX/UI Design
— Idea / Conception
— Wireframing
— Prototyping
— Development (No-Code)
— Idea / Conception
— Wireframing
— Prototyping
— Development (No-Code)
Vinci Africangrey – Social Media Design
2018
2018
Vinci Africangrey – Social Media Design
2018
2018
Social media design, idea & conception, implementation, and performance marketing for the Vinci Africangrey project.
— Idea / Conception
— Social Media Design
— Art Direction
— Performance Marketing
— Project Management
— Social Media Design
— Art Direction
— Performance Marketing
— Project Management
Vinci Africangrey – Branding
2018
2018
Vinci Africangrey – Branding
2018
2018
Corporate identity for the Vinci Africangrey project.
— Naming
— Brand Identity & Experience
— Conception
— Art Direction
— Project Management
— Brand Identity & Experience
— Conception
— Art Direction
— Project Management
Vinci Africangrey – Brochure on the diet of parrots
2019
2019
Vinci Africangrey – Brochure on the diet of parrots
2019
2019
Conception and design of the brochure on parrot nutrition.
— Layout
— Image Editing
— Graphic Design
— Final Artwork
— Prepress Preparation
— Performance Marketing
— Project Management
— Image Editing
— Graphic Design
— Final Artwork
— Prepress Preparation
— Performance Marketing
— Project Management
Bognanco Resort – Website
2018
2018
Bognanco Resort – Website
2018
2018
Design and prototyping of the website for Bognanco Resort.
— UX/UI Design
— Wireframing
— Prototyping
— Wireframing
— Prototyping
Bognanco Birra – Packaging
2017
2017
Bognanco Birra – Packaging
2017
2017
Packaging design for Bognanco Birra including conception of the whole range.
— Conception
— Layout
— Graphic Design
— Final Artwork
— Prepress Preparation
— Art Direction
— Project Management
— Layout
— Graphic Design
— Final Artwork
— Prepress Preparation
— Art Direction
— Project Management
Bognanco Resort – Brand Identity
2017
2017
Bognanco Resort – Brand Identity
2017
2017
Corporate identity for the Bognanco Resort including logo development, design of all advertising space, final artwork and print preparation.
— Brand Identity & Experience
— Logo Design
— Conception
— Art Direction
— Project Management
— Logo Design
— Conception
— Art Direction
— Project Management
Jüngst & Partner Attorneys at Law – Brand Identity
2016
2016
Jüngst & Partner Attorneys at Law – Brand Identity
2016
2016
Corporate identity for Jüngst & Partner Rechtsanwälte including logo development.
— Brand Identity & Experience
— Logo Design
— Art Direction
— Project Management
— Logo Design
— Art Direction
— Project Management
Jüngst & Partner Attorneys at Law – Website
2016
2016
Jüngst & Partner Attorneys at Law – Website
2016
2016
Design, prototyping and development of the website for Jüngst & Partner Rechtsanwälte based on WordPress.
— UX/UI Design
— Wireframing
— Prototyping
— WordPress Customization
— Wireframing
— Prototyping
— WordPress Customization
Marella Didactica Publishers – promotional materials
2015
2015
Marella Didactica Publishers – promotional materials
2015
2015
Design of advertising space for the Marella Didactica publishing house, final artwork and print preparation.
— Conception
— Layout
— Image Editing
— Graphic Design
— Final Artwork
— Prepress Preparation
— Art Direction
— Project Management
— Layout
— Image Editing
— Graphic Design
— Final Artwork
— Prepress Preparation
— Art Direction
— Project Management
Marella Didactica – Website
2015
2015
Marella Didactica – Website
2015
2015
Design, prototyping and development of the website for Marella Didactica based on WordPress.
— UX/UI Design
— Wireframing
— Prototyping
— WordPress Customization
— Wireframing
— Prototyping
— WordPress Customization
Ross Messehotel – Brand Identity & Print Media
2019
2019
Ross Messehotel – Brand Identity & Print Media
2019
2019
Corporate identity for the Ross Messehotel including logo development, design of all advertising space, final artwork and print preparation.
— Brand Identity & Experience
— Logo Design
— Layout
— Graphic Design
— Final Artwork
— Prepress Preparation
— Art Direction
— Project Management
— Logo Design
— Layout
— Graphic Design
— Final Artwork
— Prepress Preparation
— Art Direction
— Project Management
Ross Messehotel – Website
2019
2019
Ross Messehotel – Website
2019
2019
Design, prototyping and development of the website for the Ross
Messehotel.
Messehotel.
— UX/UI Design
— Wireframing
— Prototyping
— Development (No-Code)
— Wireframing
— Prototyping
— Development (No-Code)
Hotel Das kleine RITZ – Brand Identity & Print Media
2020
2020
Hotel Das kleine RITZ – Brand Identity & Print Media
2020
2020
Corporate identity for the hotel Das Kleine Ritz including logo development, design of all advertising space, final artwork and preparation for printing.
— Brand Identity & Experience
— Logo Design
— Layout
— Graphic Design
— Final Artwork
— Prepress Preparation
— Art Direction
— Project Management
— Logo Design
— Layout
— Graphic Design
— Final Artwork
— Prepress Preparation
— Art Direction
— Project Management
Hotel Das kleine RITZ – Website
2020
2020
Hotel Das kleine RITZ – Website
2020
2020
Design, prototyping and development of the website for the hotel Das kleine RITZ.
— UX/UI Design
— Wireframing
— Prototyping
— Development (No-Code)
— Wireframing
— Prototyping
— Development (No-Code)
Hotel Adler – Brand Identity & Print Media
2018
2018
Hotel Adler – Brand Identity & Print Media
2018
2018
Corporate identity for the Hotel Adler including logo development, design of all advertising space, final artwork and print preparation.
— Brand Identity & Experience
— Logo Design
— Layout
— Graphic Design
— Final Artwork
— Prepress Preparation
— Art Direction
— Project Management
— Logo Design
— Layout
— Graphic Design
— Final Artwork
— Prepress Preparation
— Art Direction
— Project Management
Hotel Adler – Website
2018
2018
Hotel Adler – Website
2018
2018
Design, prototyping and development of the Hotel Adler website based on WordPress.
— UX/UI Design
— Wireframing
— Prototyping
— WordPress Customisation
— Wireframing
— Prototyping
— WordPress Customisation
Remstal Hotel – Brand Identity & Print Media
2017
2017
Remstal Hotel – Brand Identity & Print Media
2017
2017
Corporate identity for the Remstal Hotel including logo development, design of all advertising space, final artwork and print preparation.
— Brand Identity & Experience
— Logo Design
— Layout
— Graphic Design
— Final Artwork
— Prepress Preparation
— Art Direction
— Project Management
— Logo Design
— Layout
— Graphic Design
— Final Artwork
— Prepress Preparation
— Art Direction
— Project Management
Remstal Hotel – Website
2018
2018
Remstal Hotel – Website
2018
2018
Design, prototyping and development of the website for the Remstal Hotel on WordPress basis.
— UX/UI Design
— Wireframing
— Prototyping
— WordPress Customisation
— Wireframing
— Prototyping
— WordPress Customisation
Profile
married
2 children
Citizenship: German
Education:
Academy for Communication Design
Kunstschule Wandsbek (Hamburg)
Bachelor in Communication Design
Professional training center Psychodemia Inc.
International certificate ACSTH ICF
ICF Certified Coach
Ural State University
Social psychology
Language skills:
German, English, Russian
Academy for Communication Design
Kunstschule Wandsbek (Hamburg)
Bachelor in Communication Design
Professional training center Psychodemia Inc.
International certificate ACSTH ICF
ICF Certified Coach
Ural State University
Social psychology
Language skills:
German, English, Russian
I find it immensely gratifying to witness the transformation of an idea from my mind into reality, particularly in today's digital age, where the process is swift and enthralling.
I have a great-passion for my work, which offers a blend of unrestricted freedom and self-discipline. It tells a story of inspiration, exploration, and accomplishment — a continuous and creative process that enables my personal and professional growth, leading to self-discovery.
Feedback
We collaborated with Natalia as part of the partnership between Volkswagen We and MyCleaner. As the Chief Product Officer for MyCleaner, she expertly led the integration of the platforms from their side. Natalia skillfully combined strategic vision with practical know-how, significantly moving the project along. Her extensive background in product development and UX strategy made the integration smoother and accelerated our pace. Collaborating with her was highly productive and genuinely enjoyable.
Christian von Hanffstengel
Product Manager | Volkswagen We
Product Manager | Volkswagen We
Collaborating with Natalia as our Interim CPO has consistently maximized the value derived from our available time and budget, with outcomes that precisely meet our objectives. She swiftly grasps the challenges we encounter, crafting solutions that not only address the immediate issues but also align with our broader strategy and future steps. Our nearly decade-long partnership has been marked by clarity, reliability, and productivity, making every collaboration a pleasure. I highly endorse engaging Natalia for her expertise and leadership.
Oana Ross
Managing director | Ross Hotels Stuttgart
Managing director | Ross Hotels Stuttgart
Contact
Do you have an interesting project that you'd like to discuss with me?
I look forward to collaborating with you! Please feel free to send me an email or give me a call.
I look forward to collaborating with you! Please feel free to send me an email or give me a call.
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